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By Lisa Goodman, DC

THE MANUAL for the

Chiropractic Entrepreneur

Strategies for Launching and Growing your Practice

With a background in marketing and a credit card, Dr. Lisa Goodman founded her practice in 2006 on a shoestring budget. Over time it has grown exponentially in patient visits and revenue as a foremost employer of health and wellness professionals with a quintessential brand. Nothing in the pages of this book will be taught in chiropractic school. She takes the reader on a tactical journey from the last several months of school through the entire first year of practice with a singular goal: growth. Growth for you as a doctor, growth for your practice, and growth for the profession of Chiropractic. The Manual is a book you can read through and refer back to for years.

Chiropractic Entrepreneur

Lisa Goodman, DC

Dr. Lisa Goodman is a Doctor of Chiropractic, clinician, international speaker, author of The Manual for the Chiropractic Entrepreneur and founder of Washington Park Chiropractic in Denver, CO

She is a Certified Chiropractic Sports Physician (CCSP), Certified Prenatal and Pediatric Chiropractor (CACCP). In addition to being an avid golfer, she is TPI golf certified and works as part of the performance team of the USGA. She is a CrossFit L1 and CrossFit Kids Certified Trainer.

Following graduation as Valedictorian from Palmer College of Chiropractic West, Dr. Goodman founded the multidisciplinary clinic, Washington Park Chiropractic in 2006 in Denver, Colorado. 

Passionate about growing our profession, Dr. Goodman enjoys teaching and mentoring the next generation of chiropractors. She is an international speaker on pediatric sports chiropractic and business development. Dr. Goodman is an active member and former committee member on the boards of the ACA Pediatrics Council and the ACA Sports Council. Dr. Goodman earned her undergraduate degree in communications from the University of Miami and had an exciting career in marketing and advertising prior to attending chiropractic school. 

Areas of special interest include pediatric chiropractic, youth athletes, golf biomechanics and fitness, prenatal care, strength training, pediatric fitness and business development. 

Stay connected with Dr. Goodman on Instagram @washparkchiro or @drlisagoodman

Praise for THE MANUAL

Andrew Cohen

“Like having a personal practice consultant”

“​​From the moment you start reading Dr. Lisa Goodman’s book, you won’t want to put it down. It reads like a captivating story…”

Steve Capobianco

“Commitment to core values of Chiropractic”

“This book offers future practitioners a roadmap to navigate the challenging early stages of their careers…”

Jackie Buettner

“Like having a chat with your savvy colleague”

“Helping you navigate the ins and outs of turning your practice into a purposeful and profitable business.”

Jason Wersland

“WOW! I love how concise it is”

Exactly what everyone should read as soon as they know they want to be a chiropractor, no matter their experience”


Success in practice, starts in school – building relationships is the key to longevity in chiropractic and in every profession.


Know your values -you cannot establish your vision or mission without strong values. Your values will always lead the way.


Visualize your practice – imagine your success. If you don’t know where to start, this is where.

– Dr. Lisa Goodman, DC

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