Coming soon

By Lisa Goodman, DC

THE MANUAL for the

Chiropractic Entrepreneur

Strategies for Launching and Growing your Practice

With a background in marketing and a credit card, Dr. Lisa Goodman founded her practice in 2006 on a shoestring budget. Over time it has grown exponentially in patient visits and revenue as a foremost employer of health and wellness professionals with a quintessential brand. Nothing in the pages of this book will be taught in chiropractic school. She takes the reader on a tactical journey from the last several months of school through the entire first year of practice with a singular goal: growth. Growth for you as a doctor, growth for your practice, and growth for the profession of Chiropractic. The Manual is a book you can read through and refer back to for years.


​From the moment you start reading Dr. Lisa Goodman’s book, you won’t want to put it down. It reads like a captivating story while also offering a treasure trove of insights for students, recent graduates, and seasoned practitioners alike. The Manual for the Chiropractic Entrepreneur is like having a personal practice consultant at a fraction of the cost. Don’t hesitate—buy it, read it, and you’ll be thanking her later.

– william e. morgan, dc

President, Parker University



Dr. Lisa Goodman takes practitioners on an enlightening journey through the intricate world of chiropractic entrepreneurship, providing a comprehensive guide for both aspiring and established professionals. This book transcends the traditional boundaries of chiropractic literature by seamlessly integrating soft and hard skills necessary for success in the field. 

One of the book’s standout features is its holistic approach to chiropractic entrepreneurship, encapsulated in Goodman’s ‘everything is everything’ concept. As the guiding principle throughout the book, she ensures that her readers are equipped with a broad spectrum of skills essential for a thriving chiropractic practice.

The strength of this manual lies in its practicality. Dr. Goodman doesn’t just dwell on theoretical concepts; she provides actionable advice and step-by-step guidance. The section on pre-practice is particularly insightful, offering future practitioners a roadmap to navigate the challenging early stages of their careers. Her meticulous attention to detail and real-world examples makes this book an invaluable resource for those embarking on their chiropractic journey. 

Furthermore, the book addresses the often-neglected aspects of entrepreneurship within the chiropractic field, such as branding and risk management. By exploring these topics, she empowers chiropractors to excel in patient care as well as in the management and growth of their practices. 

Finally, what sets “The Manual of the Chiropractic Entrepreneur” apart is its focus on fostering a sense of purpose in chiropractic professionals. Dr. Goodman’s dedication to helping practitioners do what they do best—help and teach their patients—shines through every page. The book not only equips readers with the tools for business success but also inspires a commitment to the core values of chiropractic care.”


Co-Founder, RockTape



Dr. Lisa Goodman’s ‘Manual for the Chiropractic Entrepreneur’ is like having a chat with your savvy colleague or friend who’s been there and done that, helping you navigate the ins and outs of turning your practice into a purposeful and profitable business.


Chiropractic Legend & Mentor



Finally, business school for chiropractors! With this comprehensive step-by-step guide, students and doctors alike can save time and costly mistakes. Additionally, Dr. Goodman’s philosophy will elevate the whole profession by helping us message in positive, empowering, and effective way. 

– Andrew cohen, dc, CCSP

Past President, ACA Sports Council



I just finished the book. WOW! That must have been a lot of work! I love the purpose, and how concise it is. I’ve never seen anything laid out like this. It’s exactly what every student should start as soon as they know they want to be a chiropractor, no matter what their experience.


Founder & Chief Wellness Officer  | Therabody



Dr. Lisa Goodman’s book is absolutely something that every chiropractor should have. No other book I have read can even begin to compete with the incredible breadth and depth of the material she covers. Each chapter contains a plethora of material to help not only the student but also those who have been in practice for many years.  

Kudos to Dr. Lisa Goodman for this incredible contribution to our colleagues.”


Co-founder FAKTR, Co-author of Conservative Management of Sports Injuries


Upcoming Events

April 11, 2024

VIP Book Launch, Denver, CO

Join Dr. Goodman at Washington Park Chiropractic for a champagne toast and a book signing!

June 7-9, 2024

Parker Seminars, Orlando, FL

Join Dr. Goodman at Parker Seminars, Orlando this summer. Lectures TBD.

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